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Air France wings its way onto the web with Travelprice

Air France has signed its first commercial deal with an international internet site to promote its holidays and flights.

By Suzanna Kerridge on 15 January 2001 15:42

NEWS Travelprice.com will promote Air France on its eight sites in Canada, the US and Europe for the next two years. In a statement, Air France claimed the deal was a non-exclusive agreement as part of the airline's international marketing strategy. It said the company wanted to use the internet as a channel of distribution to target its clients.

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