Priceline.com has appointed Sarah Jessica Parker, star of US television show <I>Sex and the City</I>, as the figurehead of its advertising campaign.
By Chris Holbrook, 29 January 2001 16:00
NEWS Parker replaces William Shatner after the ailing name-your-own-price e-tailer decided against continuing with the services of the actor made famous as Star Trek's Captain Kirk. Parker's voice already features in a series of television commercials that began running earlier this month. Shatner is still under contract with Priceline until the end of October.
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