By Chris Holbrook, 19 March 2001 17:12
NEWS Spanish internet portal Terra Lycos has signed the Russian tennis player to front a $1m marketing and advertising campaign. The deal will see the athlete front a Terra Lycos promotion on the radio, in print and online. Terra Lycos hopes the deal will help turn around its fortunes after a turbulent period during which it lost a number of top executives, including Lycos founder and CEO Bob Davis. Lycos joined up with Telefonica subsidiary Terra Networks in a £12.5bn deal last year.
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