Vodafone and DoCoMo trade words

NEWS Chris Gent, chief executive of Vodafone, questioned how much arch-rival DoCoMo would achieve with its early launch of 3G services. Gent questioned whether DoCoMo's imminent launch of 3G services would be "a full commercial service". At the same time, the president of DoCoMo, Keiji Tachikawa, said European operators had failed to understand the new business models required to encourage content providers. "It is very important to figure out how to develop attractive content and convince content providers to do so. Western [operators] still don't understand that very well" Tachikawa told the Financial Times.