eBay grows by Half.com

E-tail unit assimilated into the collective...

By Sonya Rabbitte, 10 October 2001 17:30

NEWS eBay is to integrate Half.com - the e-tail site it acquired last year - into its core business as part of a strategy to put greater focus on fixed price sales. Half.com sold goods, often from overstocked inventories, at discount prices. In a statement, an eBay spokesman said that the fixed pricing format had proved popular with customers, and eBay hoped to adopt it along with its open price auction method. About 18 of Half.com's workforce - 13 per cent of the company's staff - will be laid off as the two operations work to integrate by the first half of next year. eBay acquired Half.com early last year, but the two sites have operated as separate ventures until now.

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