NEWS Failed online games company e-comsports, which became and early victim of the dot-com 'bust' after burning £6m funding, has re-emerged as a sports merchandiser. With an almost completely changed board, new name and changed business focus, Podia, as it will now be known, is set to announce merchandising deals with Jaguar Racing and BMW Williams Formula One teams according to the Observer. Podia already boasts contracts with other Formula One teams BAR, Benetton and Jordan.
Formula One is formula two for try again firm
Second time lucky for e-comsports version 2.0...
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