Airtours takes flight with web rebrand

NEWS Airtours is set to overhaul its online operations in a move which will also see the travel agency rename itself MyTravel. The company's online booking service will be relaunched next week under the name MyTravel.com as part of a three-year, £100m ecommerce investment, but the group as a whole is expected to adopt the name early next year (pending shareholder approval). The Airtours name will survive only for its tour operations. According to today's FT, the details will be announced tomorrow when the company reports its annual results.