Six million UK surfers exposed to online ad campaign...
By Sonya Rabbitte, 28 November 2001 12:20
NEWS Dell's internet advertising campaign was seen by more than 40 per cent of UK net users in October, making the direct PC vendor the widest seen web advertiser. Six million people, or 41.6 per cent of UK surfers, saw Dell's adverts last month, according to internet measurement group NetValue. Amazon.co.uk adverts took second place, with 5.7 million UK web users seeing them. Casinoonnet.com ranked third.
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