Amazon re-launches egghead.com

NEWS Amazon.com has breathed new life into battered computer and software site egghead.com. In November, Amazon acquired the assets of the company for $6.1m and re-launched it yesterday. Egghead filed for bankruptcy in August after a failed deal with Fry's Electronics. The US electronics retail chain pulled out of the $10m deal after it found egghead's customer list would not come as part of the deal. Amazon has said it will honour egghead's privacy policy. However, egghead customers returning to the site will have to re-enter their details. This data will then be subject to Amazon's own policy. Last year it changed its privacy policy so that should it be acquired, its customer data would be included as part of the transaction. More on the egghead.com demise, here:
Amazon.com puts Egghead.com back together again
http://www.silicon.com/a49721
Egghead soggy after sales take a dive
http://www.silicon.com/a46593
Egghead cracks despite IBM intervention
http://www.silicon.com/a43766
In brief: Egghead.com posts $5.5m loss
http://www.silicon.com/a22694 To buy related reports or event tickets, click:
Report: The dot-com Lifecycle - new business models for the internet economy
http://www.silicon.com/goto-ecc-itdotcom
Report: Enterprise Information Portals - Who are the market leaders?
http://www.silicon.com/goto-ecc-reent
Report: Delivering on the E-promise - Strategies for successful fulfilment
http://www.silicon.com/goto-ecc-itdeli