Lastminute.com holidays hit TV

The internet isn't the only fruit...

By Kate Hanaghan, 15 January 2002 16:50

NEWS Lastminute.com has taken a step outside of the internet realm by making its holidays available on TV. The dot-com is working with cable channel bid-up.tv to auction holidays live on-air. There will be a four-week trial throughout February when one holiday a day will be auctioned.
A (theoretical) eight million households have access to the channel via their subscriptions to NTL, Sky Digital and Telewest.

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