By Kate Hanaghan, 19 March 2002 17:02
NEWS The advertising world may not be as cash rich as it once was, but last year the online sector was the fastest growing of any ad media in the UK. While the overall ad market was down 3.4 per cent on 2000, online managed a respectable 28 per cent growth. Figures from Forrester Research show the online advertising market reached £122m in 2001. Last year financial companies such as the Prudential pumped huge amounts in to advertising. It spent £1m online pushing its Egg brand last year. In 2002, it is expected the automotive sector will be one of the leading contributors to online advertising coffers.
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