Kirk to advertise Priceline in Britain

NEWS Priceline backer William Shatner is returning to UK TV screens in an advertising campaign for the name-your-own-price website. Shatner was controversially ousted as the company's celebrity representative by Sex In The City star Sarah Jessica Parker, but he has since returned to US screens and will shortly be appearing in the UK. Priceline.com chief marketing officer Brett Keller said: "William Shatner is as much a fixture in UK households as he is in the US. We're delighted to bring his instantly recognisable persona to the UK media in this fun, exciting new advertising campaign." Priceline.com has also launched a new packaged holiday service giving customers more flexibility than the existing Priceline travel site. Most Priceline offers let buyers name their price for a service such as air tickets, but the names of the airlines and times of flights are not disclosed until the offer is accepted. Priceline's new service is designed to offer greater flexibility than existing discount holiday packages, letting customers pick the hotel they want to stay in and the exact dates they wish to travel.