Lastminute is turning Japanese

silicon.com visits the land of the rising pun...

By Kate Hanaghan, 27 June 2002 15:35

NEWS Lastminute.com has launched a Japanese version of its site as part of its strategy to gain a presence in 10 countries across the world. Customers will be able to buy the usual Lastminute products, such as flights, hotel rooms and entertainment tickets. The company says that most of the offers and products available on the Japanese site will also be available to all Lastminute customers. Lastminute.com CEO Brent Hoberman said in a statement: "Given the Japanese travel market alone is worth approximately E152bn (£91bn) annually, and given the strength of our partners in Japan, we expect lastminute.com to play an important role in the Japanese market." The Japanese expansion follows news that the company has halved its losses. Visit the new site here: http://www.lastminute.co.jp

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