Fathers shamed by surfing habits poll

NEWS By Lisa M Bowman A new study has revealed that women change their web habits more than men when they become parents. While Mums opt for child-related sites, dads prefer to surf sport and porn ComScore Networks found that family community sites and home furnishings retailers attracted the highest percentage of new and expectant mums. Toy retailers then porn sites, respectively, garnered the highest concentration of dads. ComScore spokesman Max Kalehoff said gaming, porn and sports sites have always been popular among young men. That trend doesn't seem to change much immediately before or after they have children. He said: "It's kind of business as usual for the men, except for buying toys." However, it is unclear even if fathers have their parental hats on when shopping for toys. With many still playing with perennially popular 'boys toys' such as Scalextric and PlayStation the 'chore' of toy shopping may not carry too much weight with their partners. New and expectant mums, however, are more likely to visit child-related sites. Sites that offer fragrances and coupons also remain popular among women who are pregnant or new mums. Mothers in particular make up one of the fastest-growing web segments, and they're also among the biggest online spenders - opting to visit e-tail sites rather than brave the high street with a pram. Lisa M Bowman writes for News.com