COMMENT This year has so far seen a lot of smart people from various foundations and think tanks take an in-depth look at the state of the UK broadband market. Nico Macdonald casts an eye over what we can take away from them.
If you are a UK think tank or IT research group and haven't researched a report on broadband, what have you been up to recently? From hard-nosed free marketers at the Adam Smith Institute to the cuddlier folks at The Work Foundation's iSociety project, everyone has a view on broadband. The latest contribution, 'Always On, Changing Britain', from The European Media Forum (EMF), includes a substantial chapter by sociologist Professor Frank Furedi, more commonly found opining on risk society, therapy culture and parenting.
Most reports are focused on the consumer sphere, though the Adam Smith Institute's 'Broadband Britain - Finding A Way Forward' concerns itself more with regulation and industry structure.
What can we learn from our esteemed policy wonks? Well, the good news is there is intelligent life in the think tank world and its residents have a pretty good handle on all things Internet. That said, there are a number of areas where their vision is obscured, perhaps resulting from a lack of intimacy with the IT industry and the leading edge of research and development.
The most basic mistake made by many commentators is the assumption that broadband is about the PC and the web browser. The iSociety report, 'Fat Pipes, Connected People - Rethinking Broadband Britain' (published in partnership with the Broadband Stakeholder Group), makes this mistake, as does the PwC contribution, 'The Broadband Future: Interactive, Networked, and Personalized'. Rather, broadband is as much about enabling applications such as Apple's iTunes, which both looks up track information online and uses the MacOS X HTML engine for displaying song information pulled in from the iTunes Music Store. Writing in 'Always On, Changing Britain', journalist Simon Regan-Edwards shows he understands this from his discussion of sharing other people's iTunes music collections.
The related misconception is that broadband is all about speed and cost, rather than what you do with it and what value it delivers. Sir George Young MP observes in 'Always On, Changing Britain' that the speed aspect of broadband "has been somewhat exaggerated" and that the performance we actually experience depends on many other factors. Of course increasing broadband speed is important, and the lack of investment beyond ADSL is lamentable ("'[r]eal' broadband will I suspect need a lot more digging up roads and laying of infrastructure", Young observes) but too often the demand for more bandwidth tomorrow is used to excuse the lack of delivery of compelling products and services today. Indeed, BT CEO Ben Verwaayen was recently lambasted by silicon.com readers despite his rather thoughtful remarks on this subject.
Always-on (and low connection latency) is probably more important than bandwidth. The iSociety report is most considered on this subject (as was its earlier report, 'RealityIT - Technology and Everyday Life') and talks about 'broadband time' which is "'timeless time' in which users dip in and out of the internet", (a view endorsed by Furedi) adding that "realising the benefits of speed suggests that getting tasks done more quickly is an objective of the user". 'Fat Pipes' also notes how the dial-up model "divides information and communication into two separate areas".
Wide-eyed BTexact evangelist Ian Pearson has his feet on the ground in his contribution to 'Always On, Changing Britain', in which he observes that "games designers have also managed to achieve good interactive game play over narrowband links". Sir George Young demonstrates a good grasp of the need for always-on connections, though he misses the point that we also need computers (and other networked appliances) to be always-on.
Although being always-on is critical, it is important to appreciate that not everything has to happen in real time. Over a long period, a low bandwidth connection can deliver large data files (for instance, a movie) and as long as they are there when the viewer wants them, it is of no moment that they didn't arrive over broadband. TiVo and other digital video recorder users get a large choice of viewing despite having a traditional low-bandwidth RF connection and their electronic programming guides are updated overnight via a humble modem.
Pearson gets this in the context of what used to be called 'near video on demand'. "With good DVRs, which the satellite distributors are now pushing, a single broadcast of a film can be used, with customers loading it off the disk at their convenience."
As my earlier comments imply, the PC is often not the right tool for delivering information and rarely appropriate for delivering services. It isn't in the right place when people need these things, and (like the Swiss Army Knife) it is rarely the best tool for the job. Broadband needs to come to us, rather than that we go to it, and it should be used to enable appropriate appliances and devices.
Some of the reports' misconceptions in this area are the result of a misinterpretation of convergence. Convergence takes place at the back-end. At the front end, real people need divergence. European Commissioner Erkki Liikanen makes this clear in his contribution to 'Always On, Changing Britain' where he comments that "PCs are not the only tool able to access the internet".
The Adam Smith Institute report is also on the money when it discusses "consumers who will access… content from a multitude of networked devices in a variety of individual and social settings". The PwC report acknowledges the importance of context of use and Regan-Edwards recognises that the PC is not ideal for TV viewing and that broadband can deliver data to other devices.
The concept of network-enabled devices, many of which we may have very little interaction with, brings up many infrastructural issues, which only 'Always On, Changing Britain' addresses in Furedi's consideration of possible government intervention with respect to building regulations.
How will adoption in the home take place? None of the reports endorse the common broadband marketing mantra of fast email and web access. However, the PwC report considers that "the major impact of broadband over the next three years will be the addition of video to existing applications… and the development of new applications that rely on user- and community provided video content", though it fails to explain the reluctance of people to use earlier forms of video conferencing.
Part 2...
Comments
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1. anonymous
The USA are starting to roll high speed mobile broadband up to 500Kbs at $80 per month.... If we are lucky we might get 150Kbs with 3G. What happened to our lead? Yet again did our Governments take our edge??
2. Horace Mitchell
One of the most significant applications of 'always on' and high performance is remote systems management, especially for individual users of PCs and for small firms. The IT industry seems blissfully unaware of the extent to which individuals and small firms suffer bad experiences in their use of IT and the extent to which this inhibits investment and enhancement. "I won't [change it now/add that new application/shift to broadband . . . ] - I had such a bad experience last time".
Always on broadband potentially enables such users to delegate all systems management to outside specialists; indeed to have their applications and data offsite under management, just as with their company websites today. Already we get increased confidence in our systems when the McAfee pop up reports "Your virus protection has just been updated" or "Yourn firewall has just been updated" with no intervention required from us as users.
Next generation broadband will enable this approach to be much more widely applied. So long as our Government puts together some kind of strategy for high performance broadband to be deployed across the UK. Please.
3. Nico Macdonald
Horace Mitchell's comments are very useful, and they point up how little understanding there is of the characteristics and potential applications of broadband. In 2003 I researched and wrote a series of white papers for UK SMEs about the possibilities offered by broadband (available on the BT Wholesale MarketShare site www.btwholesale.com). Most broadband guidance for SMEs is thin by comparison.
However both Mr Mitchell and the Anonymous contributor missed my point that "often the demand for more bandwidth tomorrow is used to excuse the lack of delivery of compelling products and services today". Much can be done with broadband as it exists, and exploiting it fully will help us think about what we might do when we do get fibre to the office. People who whinge about the lack of bandwidth often demonstrate as little insight into the possibilities of broadband as the telcos and ISPs they attack (though I make an exception in the case of Mr Mitchell).