By Jo Best, 16 November 2005 14:25
NEWS
Bulldog has taken inspiration from the dark days of dial up with its latest broadband offering - pay-as-you-go broadband.
The package will give consumers 8Mbps access for 3p per minute with no line rental.
While BT has trialled a per-minute scheme and smaller ISPs have launched similar price plans, Bulldog is the first major UK ISP to launch such a product.
The move comes in the wake of customer service woes, leading to an Ofcom investigation and major marketing push for the ISP.
Analysts have recently been predicting the entry of pay-as-you-go broadband into the UK market to cater for the light user segment - especially as prices are dropping for operators.
Just today BT announced it's cutting its Local Loop Unbundling (LLU) prices by 40 per cent, as part of its strategy to stimulate competition and avoid Ofcom intervention.
Comments
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1. James Button
20Mbytes for 3p Yes - Connect @ NO more than 8Mbit/sec @ £1.80 per hour - NO
The 3 pence a minute sounds good until you consider that 10 hours a month is the same cost as a permanent 512Kb connection - capable of 720 hours @ 512Kb = 165 Gbytes, or 82 MBytes for a penny if the 512Kb connection costs as much as £20 for a month
Because you'll be paying for the connection while you type in an address, and while the ISP handles the connections and data transfer and waits for the response ( from a 56KB modem link?) Unless Bulldog are guaranteeing the full 8Mb bandwidth will be dedicated to your connection, and they will be transferring data at the full bandwidth quoted.
It's really a case of do you believe you will get 8Mb/sec, will your PC run at that rate, if you work online, how many hours will you be online in a month - 1 hour a day @ £1.80 is over £50 a month, against a full time connection costing ? a month