Yahoo! teams up with US newspapers

They're going local...

Post a comment
Print

By Tim Ferguson, 21 November 2006 15:15

NEWS

Yahoo! is linking up with several US newspaper groups to share online content and boost its presence in the potentially lucrative local online advertising market.

The deal will allow local newspaper websites to sell online advertising through Yahoo!'s ad platform. It will also see localised versions of the web firm's services, such as Yahoo! Maps and event listings, appear on newspaper sites.

Initial collaboration through Yahoo!'s Hotjobs recruitment service will allow local firms to advertise jobs through their local newspaper website using the system.

Read all about IT

Check out the Editor's Blog for the silicon.com chief's take on the hot tech issues of the moment.

Yahoo! chairman and CEO Terry Semel said in a statement: "We believe the local segment is largely untapped and provides significant opportunities to expand audience engagement and subsequently grow local advertising."

The deal fits in with the online advertising boom that has driven business for, among others, Yahoo!'s rival Google.

Other potential innovations that could come out of the deal may include search and content capabilities for local newspaper websites, Yahoo! said.

The consortium of seven newspaper groups consists of 176 local newspapers across 38 states. These include major dailies like The Dallas Morning News, The San Francisco Chronicle and The New Haven Register.

Post a comment
Print

Post your comment

In order to post a comment you need to be registered and logged in.

Latest Networks stories

Featured white papers

Vulnerability Management Buyer's Checklist

Qualys

Key Questions to Ask Before You Select a VM Solution Choosing a solution for Vulnerability Management (VM) is a critical step toward protecting your organisation's network and data. Without proven, automated technology for precise detection and remediation, no network can withstand the daily onslaught of new vulnerabilities that threaten security. To help finalise your decision on which solution to buy, Qualys provides this 12-point short list of considerations that will help you determine what will work best for your organisation.

Download now »
Creating a Dynamic Infrastructure through Virtualization

IBM

In almost every case,the transformation to a dynamic infrastructure will involve virtualization.Many IT professionals think of virtualization specifically in terms of servers.IBM,however,has a broader perspective,in which virtualization is seen as a generalapproach to decouple logical resources from physical elements,so that thoseresources can be allocated faster,more cost-effectively and more dynamically,wherever the business requires them in real time to ideally meet changingdemand levels or business requirements.

Download now »
How IP geolocation can improve your website experience and marketing activity

Quova

With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online business, which had a poor record in converting online visitors into buying customers. Things-4-You demonstrates the potential of IP geolocation online. retailers.

Download now »