By Joey Gardiner, 7 April 2000 19:06
NEWS Twenty-six companies have joined forces to promote the responsible use of personalisation technology on the Internet. They have jointly announced the formation of the Personalization Consortium, to be a forum for discussion for data protection issues in ecommerce. One of the members, online ad company DoubleClick, has long been the subject of negative publicity regarding its use of customer information and branded unfair by consumer groups. The Personalization Consortium aims to develop standard industry practices and educate the public in the area of personalised marketing. Initial guidelines of the group aim to ensure access for the public to information held about them and the ability to change false information. The move comes as the US comes under increasing pressure to adopt privacy legislation along the same lines as the EU's Data Protection laws. The Consortium's members include American Airlines, DoubleClick, KPMG and PricewaterhouseCoopers.
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