NEWS
A maker of software for construction companies has sued Microsoft over its use of the Forefront name for its security software.
Seattle-based Dexter + Chaney has been selling its "Forefront Construction Management Software" for nearly two decades, said a company spokesman on Friday. "The brand has come to mean a great deal to us and our clients, and we hope to our prospects as well," he said.
Dexter + Chaney filed suit against Microsoft on Thursday in US District Court for the Western District of Washington in Seattle. The company is seeking an injunction barring Microsoft from using the Forefront name.
Microsoft announced Forefront in June as a single brand that encompasses updated and upcoming security products aimed at businesses. The Dexter + Chaney spokesman said: "They will be selling under our brand to the very same people that we sell to. Before the marketplace gets confused, and our business is hurt, we'd like them to pick another name."
Microsoft does not see how there could be any confusion since the products the two companies sell are very different, said a spokesman for the software behemoth in an emailed statement.
He said: "We carefully review names for our new products and consider the possible use of those names by other companies to avoid any conflict. In this instance, we believe the specific use of the name Microsoft Forefront will not cause any confusion in the marketplace since the products and the channels of trade for them are significantly different."
Dexter + Chaney's Forefront Construction Management Software, which is not security software, is designed to help construction companies manage their work from the inception of a project to its completion. By contrast, Microsoft's Forefront products are aimed at businesses in general to help them secure PCs and networks.
Privately held Dexter + Chaney has about 70 employees and last year booked revenue of $14.2m, according to its spokesman.
Joris Evers writes for CNET News.com
Comments
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1. SImon
Well you have to give it to Microsoft - they have the 'balls' to just go out there and push their vision of reality !
So the same company that in the past has sued anyone using a name even remotely similar to their brands is now happy to rely on the "it's a different segment of the market" argument. On that basis, I think I'll write a data extraction tool and call it "Windows (on your data)", no problem there, it's not an OS !
2. richard A
This comes just in time for the launch of my range of small interactive plush toys called MicroSofts.
They wouldn't have a problem with that, would they..?