By editorial@silicon.com, 12 November 1998 17:30
NEWS US consumers will spend $1.1bn online this Christmas according to eMarketer, a New York-based Internet research company. The prediction follows the publication of two surveys, eMarketer's ecommerce retail shopping report and Deloitte & Touche's thirteenth National Retail Federation 'Mood Survey'. The company predicts that US consumers will spend a total of $173bn during the holiday season - a 4.5 per cent increase on last year. According to eMarketer, $1.1bn of this will be spent online - 0.6 per cent of the total retail spend. It also predicts that 28.4 per cent of Americans will have purchased a product over the Internet by 2002.
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