NEWS Nestlé, the Swiss Food company, has launched a website - www.nestleEZorder.com - to provide its wholesale customers with direct contact to the company to place and track orders, rather than opting for a shared internet portal.
The site holds a catalogue of more than 100 brands and 700 products and aims to have at least 2,500 retail customers within a year.
IBM provided the design and supporting technology.
For related news, see:
'Clicks and bricks must learn from each other' http:/
Nestlé make wholesale changes to web stategy
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