By Joey Gardiner, 4 September 2000 18:06
NEWS Fashion e-tailer boo.com, which sank spectacularly in May, is to be relaunched by its new owner Fashionmall.com this autumn. According to a report on the BBC, Fashionmall has already contacted some of boo.com's old customers to draw their attention to the comeback. Fashionmall acquired the intellectual property rights to the boo.com brand and domain names from the liquidators for an undisclosed sum. boo's technology was acquired by UK venture capital vehicle Brightstation. In July, Fashionmall appointed retail executive Catherine Buggeln to head up the boo.com operation.
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