Rapid Swedish uptake of web TV

Sweden is leading the European market for web television with more than 24 per cent of the population already subscribing.

By Pia Heikkila, 30 October 2000 12:50

NEWS According to a study published today by research company Mediavision, two million Swedes already use television sets for both internet access and streaming video viewing as well as listening to the radio. The number of subscribers is expected to grow to five million by 2002. The study puts Sweden ahead of rest of the Europe as the average European percentage of web TV subscribers is only expected to reach 20 per cent by 2004. The report concludes that heavy investment in the streaming media and broadband access markets has enabled the rapid uptake of web TV in Sweden.

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