Embattled CRM vendors find safety in numbers

Customer relationship management software vendors Kana Communications and Broadbase Software have announced plans to merge in a bid to strengthen their ailing businesses.

By editorial@silicon.com, 10 April 2001 11:22

NEWS The decision, which was taken at the weekend and announced late yesterday, saw the two companies' share prices stabilise. Both stocks had taken a battering last week on the back of profit warnings. A Broadbase spokesman claimed it will take just six months to integrate the two companies' software portfolios and the combined company will take the name of Kana Communications. Following Broadbase's acquisition of Servicesoft late last year the two companies had viewed each other as competitors. Kana shareholders will exchange 1.05 Broadbase shares for one Kana share, valuing the company anywhere between $75m and $125m according to the US financial newswires. Broadbase said it had been in discussion with several potential buyers and that redundancies have yet to be calculated.

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