Europe's motor trade shuns own online exchanges

Over two thirds of Europe's top automotive suppliers have no B2B strategy, and over one quarter cannot name the leading automotive industry exchanges, according to a study out this week.

NEWS Only 27 per cent of suppliers were familiar with Covisint - the auto industry's biggest exchange. Covisint set up European operations in March, backed by major car manufacturers such as Daimler Chrysler, Ford, General Motors, Nissan and Renault. The study, from Cap Gemini Ernst & Young found that two thirds of Europe's sixty major auto and engineering component suppliers do not trade online, and have no plans to do so by the end of the year. Despite analysts predictions of lucrative B2B markets,

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