By Kate Hanaghan, 2 July 2001 16:15
NEWS Major UK retailers have teamed up with business intelligence company SAS to better identify consumer buying patterns. The Jigsaw Consortium is a joint venture between Unilever, Kimberly-Clark and Cadbury Trebor Bassett and it already pours over the information held in its databases to identify which customers buy for brand and which customers go for the best price. It is hoped the tie-up with SAS will give them access to technology that will produce more in-depth market intelligence.
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