'To Enfinity and beyond' for softlution

NEWS Ecommerce platform provider Intershop is joining forces with German company softlution to beef up its eCRM offering. The deal will see Intershop's Enfinity ecommerce platform integrated with softlution's eCRM technology to create a single-platform ebusiness and eCRM application. The technology will be marketed as the softlution eCRM Suite. The eCRM Suite will allow users to track and support direct selling more efficiently, manage the field sales force, optimise internet sales channels and coordinate a company's call centre and support operation.