By Suzanna Kerridge, 9 April 2002 16:35
NEWS Microsoft will spend $200m (£140m) promoting its .Net platform to the general public around the world through a series of television, print and online adverts. Until now, the software giant's advertising has been aimed at businesses looking to build and deploy XML-based web services. However, the company's latest two-month campaign, running under the tagline One Degree of Separation, will show how customers can benefit from .Net. The broadcast and print ads will appear across the globe from Brazil to Japan. The first TV commercial aired last night and a second one is planned for 15 April. Marks & Spencer, Nationwide and Tesco are already in the process of rolling out a series of applications based on .Net.
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