It's just like the good old days...
By Kate Hanaghan, 28 May 2002 15:35
NEWS Travelocity has moved to halt its ever-declining market share with the launch of a $40m advertising campaign. The company's market share peaked during the boom days of 2000. However, it has since seen this slip as new entrants, such as Orbitz, have made gains in the US market. Travelocity will use TV and radio commercials along with newspaper and magazine adverts to publicise its planning and purchasing tools. The campaign kicks off today.
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Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language...
The objective for 3M was to optimize office printing infrastructure at 3M locations worldwide, reduce total cost and environmental footprint. Some of the business benefits acheived by switching to HP print solutions...
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