By Tony Hallett, 10 December 2002 15:15
NEWS Port41 has released the latest version of its TongueWag content syndication service, touting it as a way to share news pages, catalogues and other content such as blogs - personal 'web logs' - across websites. The idea is that with the one-time addition of a piece of software code, a receiving site can publish information as it is updated on its original pages, with the same look and feel. What's more, it is a way for individuals to get a wider audience for content or, Port41 hopes, a way for enterprises to interact with customers, partners and suppliers. One car dealership is using the software to post its latest pricing information on partner sites, for example. Howard Yates, Port41 CEO, said: "There is a big difference between designing and updating a website. We see a number of companies paying designers simply to come in and upload information. This is a way around that." Port41 will supply a number of tools to allow control of distributed content, as well as enhancing it through online polls, searches and so on. There are plans for a big reseller push, the service being sold through web designers, ISPs, hosting companies and domain registrars. TongueWag uses hosting facilities from 2020Media located at Redbus' London internet hotel. Development work is done in India and, although the company is expanding, it is "not going to raise money for the sake of raising money", Yates told silicon.com. Most of the 1,800 TongueWag triallists have so far opted for the £60 annual subscription fee model.
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