BA off to a flier with self-service check-in

No more pesky queues...just need some passengers now

NEWS British Airways is bringing check-in times for customers down to under a minute with 190 new self-service kiosks at Heathrow and across its European destinations.

The touch-screen kiosks from IBM allow customers to check-in, select seats and request upgrades. The system aims to significantly reduce check-in queues, especially at peak times.

The rollout is expected to be complete by February next year, and is the latest part of the airline's 'customer enabled' BA programme that will use IT to transform how travellers do business with BA.

Paul Coby, CIO at BA, said in a statement that the airline aims to achieve 50 per cent self-service check-in over the next 18 months.

"Effective use of IT is fundamental to simplifying the way British Airways does business," he said. "IBM's kiosks are a great example of how we are investing in modern technology while at the same time improving customer service and achieving greater levels of efficiency. We are making travel easier and increasing the ways in which customers can deal with us."

The kiosks use IBM's self-service airline check-in software, which integrates with BA's departure control system to assign seats.

Comments

There are 2 comments. Join the discussion

  1. 1. JC

    I find flying with American Airways easier they tend to offer a better service than BA and are usually better priced with friendlier cabin crew.

    • 30 October 2003 10:56
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  2. 2. NJ Cesar

    I think this is a long overdue technological advance. It seems like forever that I have been able to book tickets for the cinema, turn up and use a kiosk to get my tickets. Well done to BA for finally getting the message and allowing customers more flexibility.

    • 4 November 2003 08:46
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