Automated ticketing overhaul for popular tourist attraction
By Andy McCue on 16 September 2005 16:20
The British Airways London Eye attraction was forced to implement a new automated booking system across all its sales channels to help cut queues for the 3.5 million tourists who visit it each year.
Eleanor Harris, head of commercial at the London Eye, told silicon.com: "We wanted one ticketing system that handled all our sales."
All photos: Andy McCue
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