By Ina Fried, 19 May 2006 09:20
NEWS
Microsoft is still working to finish Windows Vista but the company wants consumers to "Get Ready" now.
On Thursday, the company kicked off a campaign aimed at helping customers prepare for the new operating system, which is set for a mainstream launch in January 2007.
As expected, Microsoft gave details of two programmes. The "Vista-capable" programme allows machines that meet a minimum set of requirements to tout themselves as able to run the new Windows.
Computer makers who meet higher requirements will be able to tout their machines as "Premium Ready", indicating the PCs are able to take advantage of higher-end features, such as Vista's Aero graphics.
Product manager Greg Amrofell said in a telephone interview: "There's really no reason to wait until the launch of Windows Vista to start shopping for a PC that can deliver a great Windows Vista experience or to start thinking about upgrading your current PC to windows Vista."
Microsoft also launched on Thursday a "Get Ready" website, which includes an Upgrade Advisor tool to help people determine just how Vista-ready an existing PC is.
The downloadable program is designed to tell people which features and versions of Vista their PC is able to run, thereby abstracting some of the complex requirements of Vista. For example, Aero graphics require a certain amount of memory bandwidth - a measurement of PC performance that few people are likely to know about in their machine. The advisor tool will simply say whether a PC will work out or not, rather than focus on specific requirements.
That way, customers "don't have to spend time in the footnotes of complex system requirements," said Mike Burk, the PR manager, Windows Client.
That said, Microsoft did publish official minimum requirements for Vista on Thursday, largely matching the Vista-capable specifications. Systems need an 800 MHz processor, 512MB of memory, a 20GB hard drive with 15GB of free space and a CD-ROM drive. That guarantees access to Vista's core features but not Aero and other premium features.
While Microsoft has provided some clarity on checking a PC for Vista, it's not a straightforward process, said Michael Cherry, an analyst at market research company Directions on Microsoft.
He said: "I don't understand why it has to be this complex. Why can't this be written up on a one-page piece of paper in a manner that you don't have to be an electrical engineer to understand?"
Most shipping PCs should be Vista-capable, Microsoft said. For example, all systems introduced by Dell this year are Vista-capable. The majority of Dell's Vista-capable machines will support Aero graphics and more than three-fourths of its models can be configured to run the fancier graphics. Dell is also offering 17 custom-configured systems that are designed to support Aero.
Microsoft's Amrofell said: "Our sense is that the vast majority of PCs do meet the requirements for the Vista-capable logo." As for Premium Ready, he said that "a good number of PCs do meet the bar, and that's going to grow over the next few months".
The marketing programmes and upgrade tool are designed to ease some of the uncertainty around Vista well ahead of the back-to-school and holiday shopping seasons, the two biggest PC selling times of the year. Vista had long been expected to arrive by the 2006 holidays but Microsoft said in March that it would not arrive on store shelves until January.
Kevin Johnson, head of the business unit that includes Windows, said in an interview with silicon.com sister site CNET News.com this week that Microsoft is "likely" to have some kind of discount or upgrade programme to help those who buy a PC this holiday season upgrade to Vista.
Ina Fried writes for CNET News.com
Comments
There is 1 comment. Join the discussion
1. Nick Cole
Why does Microsoft assume that the world is desperate for its latest (and probably equally bug and flaw ridden) bloatware?