White Papers

The Future of Online Internet Marketing: A Solution to Behavioral Marketing Using Biometrics

Overview Internet marketing is still an experimental area that continues to grow, evolve and adapt. With the virtual limitlessness space of the WWW, the strategic placement of internet advertisements is much more complex and goes beyond the traditional marketing approach of researching demographics. Several attempts have been made through the fields of technology and marketing to overcome the anonymousness of the computer user's interests and preferences to move toward a direct behavioral approach to online marketing. This paper reviews the current approaches to Internet behavioral marketing and its shortcomings as well as biometrics and its potential for more effective Internet marketing.

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Publisher
University of Houston-Clear Lake
File Format
PDF
Date Published
Feb 2, 2009
Format
White Papers
Topics
Sales - Marketing, Biometrics

University of Houston-Clear Lake White Papers

Issues of Structured Vs. Object-Oriented Methodology of Systems Analysis and Design

Issues of Structured Vs. Object-Oriented Methodology of Systems Analysis and Design

In recent years, there has been a surge of interest in Object-Oriented (OO) methodology in the analysis and design of a

Publisher: University of Houston-Clear Lake