White Papers

Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Overview Loyalty programs are everywhere in business. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, flying on an airline, staying at a hotel, or paying a cell phone bill. In other words, companies have become convinced that it is possible to buy customers' loyalty. Do loyalty programs really work, or are these companies just wasting their money? Can a loyalty program change how people behave and get them to spend more money with that company? Can loyalty programs reduce the likelihood that customers will move their business to a competitor? This white paper analyzes these questions and takes a detailed look at the current environment for loyalty programs.

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Publisher: Oracle
File Format: PDF
Date Published: Jul 28, 2006
Format: White Papers
Topics: Customer Support Services

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