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Webcast: How British Airways Innovated to Compete with "No Frills" Carriers

Overview In this Vision Series interview, British Airways CIO Paul Coby explains just how IT and innovation drove the airline's recent turnaround. Hint: he didn't go confusing IT with R&D.

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Publisher: ZDNet
File Format: Webcast
Date Published: Oct 25, 2006
Format: Webcasts
Topics: Engineering - RandD, Resources Mgmt., Customer Support Services

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