White Papers
Heat and Control, Inc. Standardizes Critical Sales Cycle With On Demand Customer Relationship Management Solution
Category: IT Management
Tags: customer service, crm, marketing
Overview Heat and Control, Inc. is one of the world's leading manufacturers of food processing and packaging equipment. To retain its leadership position in the food processing industry, the company constantly looks for ways to create efficiencies and offer the best value possible to its customers. It was this philosophy that launched the company on a search for an integrated Customer Relationship Management (CRM) system. The company implemented Oracle's Siebel CRM On Demand to boost internal efficiencies in its sales, marketing, and customer service activities.
- Publisher
- Oracle
- File Format
- Date Published
- Jan 23, 2007
- Format
- Case Studies
- Topics
- Sales - Marketing, Customer Support Services
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