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Tensar International Streamlines Complex Sales Process With Sage Accpac CRM

Overview Tensar International, Ltd. is a U.K.-based manufacturer of reinforcing polymer grids and meshes used globally in the construction of roads, railways, runways, and embankments. The company's sales cycle is long, complex, and involves a great deal of collaboration between sales staff, project engineers, architects, contractors, and resellers. Relying on paper-based systems to keep tabs on all the people, companies, and government agencies involved - and all communications between them - can be quite complex and error prone. But by implementing Sage Accpac CRM, the company was able to create a consolidated resource for reliably tracking, monitoring, and evaluating all interactions with all individuals - and all content - associated with all phases of all projects.

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Publisher: Sage Software
File Format: PDF
Date Published: Jan 23, 2007
Format: Case Studies
Topics: Sales - Marketing, ROI - TCO

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