White Papers

Customer Intelligence in Retail: No Loyalty Card? - No Problem

Category: Data Management, IT Management, Enterprise Applications

Tags: crm

Overview The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The presenter shows how customer intelligence - essential for "doing things better" - is also a vital prerequisite for generating the customer insight that then enables to "Do better things". This latter component is what differentiates the winners from the losers in using customer intelligence. The Customer Loyalty Management cycle is the framework that will enable to make things happen in the business.

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Publisher: SAS Institute
File Format: Webcast
Date Published: Apr 28, 2007
Format: Webcasts
Topics: CRM Software, Business Intelligence - Data Warehousing, Customer Support Services

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