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Artsana Group Streamlines CRM to Deliver Innovative Customer Service

Category: Software and Web Development, IT Management, Enterprise Applications

Overview The Artsana Group, headed by Artsana S.p.A., distributes babycare and healthcare products and cosmetics under the trademarks Chicco and Artsana in Italy, and manages manufacturing centers in Italy and Southeast Asia. The company wanted to introduce an information technology platform to support the management changes necessary to sustain corporate growth and market leadership. The challenge was to exploit the potential of the internet to improve customer relationships and deliver innovative service and increase efficiency of sales processes by improving the use and management of multiple channels and the large variety of products in the corporate catalog. Working with Atlantic Technologies, the company implemented Oracle's Siebel CRM applications, including Siebel Partner Portal.

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Publisher: Oracle
File Format: PDF
Date Published: Jul 11, 2007
Format: Case Studies
Topics: Portals, CRM Software, Customer Support Services

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