White Papers

Insight, Growth, and Profitable Impact: How Marketing ROI Measurements Create Competitive Advantage

Overview Research shows that companies using ROI metrics and the framework supporting marketing ROI are outgrowing their competitors and building credibility with CEOs and CFOs. The presenter of this webcast will share industry trends on marketing ROI practices, how companies are moving forward, and what one can do to apply core principles and best practices to turn insight into competitive advantage and profitable growth.

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Publisher: SAS Institute
File Format: Webcast
Date Published: Aug 1, 2007
Format: Webcasts
Topics: Sales - Marketing, ROI - TCO

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