White Papers

Web Analytics Integrates With CRM for More Effective Marketing, Sales, and Service

Overview WebTrends, a pioneer in Web analytics, tied its Web analytics platform together with Microsoft Dynamics CRM for more effective online marketing campaigns. Relying on the Microsoft Dynamics CRM business application platform, the solution extends Web analytics beyond traditional marketing roles and into sales, customer service, and management, and makes Microsoft Dynamics CRM a hub for comprehensive, context-relevant customer information.

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Publisher
Microsoft
File Format
HTML
Date Published
Sep 5, 2007
Format
Case Studies
Topics
Sales - Marketing, CRM Software, Customer Support Services

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