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British American Tobacco Improves Support and Reduces Costs With Its SAP-Certified Customer Competence Center

Overview In business for more than 100 years, British American Tobacco (BAT) is the world's most international tobacco group and the second largest tobacco group employing more than 85,000 people with factories in 66 countries. To ensure that they receive the best service possible, the company set up its own SAP-certified Customer Competence Center (CCC) to help users solve problems faster. This also helped the company reduce external consulting costs and enabled it to build a stronger partnership with SAP.

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Publisher
SAP
File Format
PDF
Date Published
Sep 13, 2007
Format
Case Studies
Topics
ERP, Customer Support Services

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