White Papers
Putting the Customer in the Front Seat: Volkswagen Drives Customer Satisfaction With mySAP CRM
Category: IT Management, Enterprise Applications
Overview Headquartered in Wolfsburg, Germany, Volkswagen AG is a world-leading automobile manufacturer - the largest in Europe. The company wanted to make changes in customer behavior and departmentalized internal structure. The challenge was paper-based processes, disparate stand-alone solutions and need to improve customer acquisition and loyalty. To improve customer communications, retention, and satisfaction, Volkswagen chose the mySAP Customer Relationship Management (mySAP CRM) solution.
- Publisher
- SAP
- File Format
- Date Published
- Sep 14, 2007
- Format
- Case Studies
- Topics
- CRM Software, ERP, Customer Support Services
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