White Papers

Case Study: Moosejaw Uses Mobile to Connect & Leaves Consumers Engaged and Buying

Category: IT Management, Networking and Communications

Tags: social media, customer service, marketing

Overview While many firms have begun to use mobile marketing and social media tools to engage with their customers, few have created a more integrated approach spanning marketing, e-commerce, customer service, branding, idea generation, customer reviews, and loyalty programs as successfully as Moosejaw. The results they achieved from the very beginning amazed marketing experts everywhere and got the attention of the mainstream media! Moosejaw found more than half of their customers have opted for at least one text application.

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Publisher: MESSAGEbuzz
File Format: PDF
Date Published: Oct 22, 2008
Format: Case Studies
Topics: Mobile - Wireless Communications, Customer Support Services

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