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Akamai Enables Multicast Media Technologies to Increase Stream Pulls and Site Traffic by 20% and Customer Acquisition Efforts by 30%

Category: Software and Web Development, Desktops, Laptops and OS, IT Management

Tags: akamai, network providers, downtime, network

Overview Whether delivering live streaming events or ad-funded 24/7 video-on-demand channels for its customers, any amount of downtime are unacceptable to GA, Multicast. If the streams fail to be delivered or if streaming quality isn't up to par, Multicast customers lose critical revenue from their advertisers or lose viewers who no longer tune in. Multicast's EVP of Business Development tried working with a number of content delivery network providers but they couldn't reliably deliver the streams and customers were complaining. Multicast seamlessly migrated to the Akamai Platform Migrating millions of publishing points, or streams, and live events being viewed all over the world is no small feat and the company's business model depended on a flawless execution.

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Publisher: Akamai Technologies
File Format: PDF
Date Published: Jan 9, 2009
Format: Case Studies
Topics: Upgrades and Migration, Streaming Media, Customer Support Services

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