White Papers

Google Goes Down a New Channel

Tags: google apps, gmail, productivity, microsoft office, office

Overview The fact that the majority of businesses use Microsoft Office as their main user productivity tool is in part testament to the strength of the relationship Microsoft has with the IT sales channel. For years Microsoft products have been sold exclusively via the channel, and in return for the reassurance that it will not pursue their customers directly the channel has stuck with Microsoft. The vendor Microsoft now sees as its chief nemesis - Google - started to target the user productivity market in 2007 with the release of its cloud-based office suite - Google Apps - which includes Google Docs, Gmail and so on.

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Publisher: Quocirca
File Format: PDF
Date Published: Mar 1, 2009
Format: White Papers
Topics: Sales - Marketing, Cloud Computing

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