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Helping SAP Turn More Companies Into Best-Run Businesses

Overview SAP's vision is simple: "Make every customer a best-run business." To live this vision, the world's largest business software company focuses on understanding every aspect of its customers' needs, markets, and competition. And to compete and win in a fiercely competitive market, SAP knows it must maintain a fix on the industry's shifting trends, issues, and opportunities. To enhance its research capabilities, SAP taps the GLG Technology Council, a membership-based organization of 40,000 profiled experts in the technology sector. The GLG standards and systems simplify identifying, profiling, and contracting with numerous subject-matter experts, removing for SAP many of the grueling administrative tasks required to consult with individual professionals.

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Publisher
Gerson Lehrman Group
File Format
PDF
Date Published
Mar 4, 2009
Format
Case Studies
Topics
Customer Support Services

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