White Papers

Using Expert Networks to Help Fight Disease

Overview Off late GBC merged with Transatlantic Partners Against AIDS (TPAA), an organization with a strong presence in Russia and Ukraine. While both GBC and TPAA have extensive experience in numerous countries, they struggled to understand how to effectively position corporate social responsibility services to Ukrainian companies. GBC needed to learn everything they could about the Ukrainian social-program landscape. Phone calls wouldn't be enough - they needed a report they could rely upon, customized to the specific questions. And they didn't have the specialized staff resources to do the work in time. To tackle this challenge, GBC used the Gerson Lehrman Group (GLG) platform to retain two specialized consultants - one with extensive international-development expertise, and one with extensive private-sector experience.

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Publisher: Gerson Lehrman Group
File Format: PDF
Date Published: Mar 4, 2009
Format: Case Studies
Topics: Customer Support Services

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