White Papers

The CMO's Strategic Agenda Benchmark Report

Category: Data Management, IT Management

Tags: tco, crm, customer satisfaction, marketing

Overview Marketing executives face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult. This Aberdeen Group reports provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.

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Publisher: IBM
File Format: PDF
Date Published: Mar 18, 2009
Format: White Papers
Topics: E-mail Marketing, Sales - Marketing, Data Center, Database Marketing, ROI - TCO, Customer Support Services

IBM White Papers

Integrated Change & Release Management

Short deadlines and constant change epitomize the challenges of software and systems development. Routine change increas

Publisher: IBM | Tags: software

Webcast: Introducing IBM Lotus Quickr -- The Fastest Way to Share Content with Your Teams

Have you heard the buzz about Lotus Quickr? Lotus Quickr is IBM's new Web 2.0-based team collaboration software that is

Publisher: IBM | Tags: collaboration software, software

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview

Publisher: IBM | Tags: cost savings, server

Build Strong, Flexible J2EE apps With a WebSphere Cluster Environment

When building a strong, extensible, and flexible J2EE application, one needs to consider several factors. One important

Publisher: IBM | Tags: application server, management, server

Deploying Oracle ASM With Oracle 10g RAC on AIX With IBM System Storage DS8000 and DS6000 Advanced Features

The IBM System Storage DS8000 and DS6000 Disk Storage systems are both high performance storage systems that offer expan

Publisher: IBM | Tags: data, database, server

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